01. SELECT WORK
Oreo Doomsday Vault
01.B
OREO
DOOMSDAY VAULT
Although we were told asteroid 2018VP1 had virtually no chance of hitting earth, OREO couldn’t take the risk.
New York Post
”Oreo builds asteroid-proof bunker and fills it with cookies, powdered milk.”
Hypebeast
"Marketing genius. As interesting as it is entertaining, oreo says that the vault is ‘really real’."
Food & Wine
”Oreo grabbed some land right down the road from the Svaldbard Global Seed Vault and built its own Global Oreo Vault. Bring on the apocalypse.
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Emergency Oreo Ration
In support of the launch of the Oreo Doomsday Vault, we created special limited edition packaging both for the vault itself, and as direct mailers for fans of Oreo. The packs are overwrapped in layers of protective mylar, which are air and water tight, chemical and radiation resistant, and can withstand temperatures ranging from -80°F to 300°F. All to ensure that earth’s most precious cargo (Oreo Cookies) will be preserved for future generations in the event of a cataclysmic asteroid impact.
These Emergency Oreo Rations are accompanied in the vault with vials of powdered milk, so that in the event of the apocalypse, you only have to add snow to be able to enjoy Oreos the way they were meant to be enjoyed.
Case Study
ANDY AWARDS: 2 Gold Awards
ONE SHOW: 1 Best of Discipline, 3 Gold Pencils, 3 Silver Pencils, 9 Bronze Pencils, 2 Merit Awards, 2 Shortlist
CANNES LIONS: 2 Silver, 3 Bronze, 8 Shortlist
D&AD: 1 Wood Pencil, 1 Shortlist
AD AGE / CREATIVITY AWARDS: 1 Shortlist
LIA AWARDS: 1 Gold, 1 Silver, 3 Bronze, 1 Shortlist
NEW YORK FESTIVALS: 2 Grand Prix & Gold, 1 Gold, 2 Silver, 1 Bronze, 1 Shortlist, 3 Finalist
AICP: 2 Shortlist
CLIO: 2 Silver, 2 Bronze, 2 Shortlist
ADC: 1 Silver Cube, 4 Bronze Cube, 4 Merit, 2 Shortlist
MUSE CREATIVE AWARDS: 9 Winners
SHORTY AWARDS: 1 Winner
This sums up to a total of 62 awards across various award shows.
Awards
PR Headlines