07.
a.k.a. Juju
juarezrsf@gmail.com
JUAREZ
RODRIGUES
Award-winning multidisciplinary Creative Director & Artist,
Being the only one in my family with a creative mindset not only made me joke that I was adopted, but it also fueled my passion for exploring a range of artistic fields. Over the years, this has meant pouring a significant part of my income into high-end photography, fine art, music, and printmaking equipment.
As a Creative Director, I push for bold, unconventional ideas that make an impact. I create a collaborative environment where fear doesn’t get in the way of great work. Excellence in concept and execution is non-negotiable, but neither is taking risks. I like work that’s daring, unexpected, and always in service of elevating our clients’ brands. I can’t afford to be boring—and neither can they.
My work has been recognized by some of the biggest festivals in the advertising industry, including D&AD, Cannes Lions, The One Show, ADC, Clios, NYF and Effies. My advertising and personal projects have also been featured in esteemed publications such as Forbes, Fast Company, Mashable, Daily Mail, Trend Hunt, Fubiz, ABC News, and Huffington Post and more.
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2010 / 2012
Art Direction
Miami Ad School São Paulo / Hamburg
2007 / 2009
Bachelor in Graphic Design
SENAC Faculty - Brazil
2005 / 2008
Bachelor in Advertising
Federal University of Goiás - Brazil
Education →
April 2024 / Present
Head of Art & Design / GCD @ Crispin
January 2023 / March 2024
Creative Director @ Observatory
January 2020 / October 2022
Creative Director @ The Community
October 2016 / December 2019
Senior Art Director @ RPA
April 2016 / September 2016
Senior Art Director @ Thjnk Germany
October 2014 / March 2016
Art Director @ DDB Germany
September 2012 / September 2014
Junior Art Director @ Jung von Matt
January 2012
Intern @ JWT Germany
Septemeber 2011
Intern @ Jung Von Matt
Experience →
Awards & Recognitions →
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Cannes
Silver, Film, Corporate Purpose & Responsibility – Netflix/GM: EVs On Screen
Bronze, Film, Automotive – Netflix/GM: EVs On Screen
Shortlist, Film, Market Disruption – Netflix/GM: EVs On Screen
Shortlist, PR, Sponsorship & Brand Partnership – Netflix/GM: EVs On ScreenAndy Awards
Gold, Idea – Netflix/GM: EVs On ScreenClio
Silver, Partnership and Collaboration – Netflix/Tanqueray: How to Become a Bridgerton
One Show
Shortlist, Public Relations – Netflix/GM: EVs On Screen
Shortlist, PR: Brand Partnerships – Netflix/GM: EVs On Screen
Shortlist, Cultural Driver – Netflix/GM: EVs On Screen
Shortlist, Popular Culture Impact – Netflix/GM: EVs On Screen
Shortlist, TV :30 and Under, Single – Netflix/GM: EVs On Screen
Shortlist, TV :31-60 Seconds, Single – Netflix/GM: EVs On Screen
Shortlist, TV Single – Netflix/GM: EVs On Screen
Shortlist, Film Craft– Netflix/GM: EVs On Screen
Shortlist, TV Single – Netflix/Tanqueray: How to Become a Bridgerton -
Cannes Lions
Bronze, Creative Strategy
Shortlist, Direct
Shortlist, PR
Shortlist, Brand Experience & Activation
Shortlist, Creative Strategy
Shortlist, Outdoor
2x Shortlists, DesignADC
Silver, Advertising, Promotional Materials, Dimensional
Silver, Brand / Communication Design, Innovation
Merit, Packaging Design, Food/Beverage, Food, Series
Shortlist, Packaging DesignThe One Show
Pencil, Direct Marketing, Physical Items
Pencil, Direct Marketing, Brand Partnerships
Pencil, Integrated, Brand Partnerships
Pencil, Public Relations, Brand Partnerships
Pencil, Social Media, Social Channel, Multi-Platform
Pencil, Social Media, Stunts & Activations
Merit, Design, Packaging, Specialty
Merit, IP & Products, Physical Product, Promotional
Shortlist, Branding – Branded ItemD&AD
Wood Pencil, Integrated / Collaborative CampaignsClios
Gold, Partnerships & Collaborations
Silver, Public Relations, Brand Development
Bronze, Design, Packaging
Shortlist, Social Media, Multi-PlatformAndys
Gold, Idea: Food & BeverageCommunication Arts: Advertising
Non-Traditional Advertising , Single WorkNY Festival
Silver, Social Media & Influencer: Best Use, Best Use of Partnerships
Silver, Collaborations & Partnerships: Products & Services, Food/Drink/Restaurants
Silver, Direct: Craft, Art Direction
Bronze, Design: Products & Services, Packaging
Bronze, Direct: Products & Services, Food/Drink/Restaurants
Bronze, Avant-Garde/Innovative: Avant-Garde/Innovative, Package Design
Bronze, Package & Product Design: Products & Services, Food/Drink/Restaurants
Finalist, Collaborations & Partnerships: Best Use, Innovation
Finalist, Branded Content/Entertainment: Product & Services, Non-Durable Household Goods
Finalist, Design: Brand Design, Promotional Items
Finalist, Activation & Engagement: Best Use, Ambient
Shortlist, Package & Product Design
Shortlist, Public Relations
Shortlist, Activation & Engagement
Shortlist, Direct -
Cannes Lions
Silver - Outdoor: Ambient & Experiential - The OREO Doomsday Vault
Silver - Brand Experience & Activation - The OREO Doomsday Vault
Bronze - Direct - The OREO Doomsday Vault
Bronze - Social & Influencer - The OREO Doomsday Vault
Bronze - Brand Experience & Activation - The OREO Doomsday Vault
6X ShortlistsThe One Show
Best in Show - Social Media - The OREO Doomsday Vault
Gold - Social Media - The OREO Doomsday Vault
Gold - Out of Home - The OREO Doomsday Vault
Silver - Out of Home - The OREO Doomsday Vault
Silver - Branded Entertainment - The OREO Doomsday Vault
Silver - Digital Craft - The OREO Doomsday Vault
Bronze - Interactive and Online - The OREO Doomsday Vault
Bronze - Experiential and Immersive - The OREO Doomsday Vault
Bronze - Integrated - The OREO Doomsday Vault
Bronze - Social Channel - The OREO Doomsday Vault
18x Merits - The OREO Doomsday VaultD&AD
Wood Pencil / Experiential - The OREO Doomsday Vault
Shortlist / PR - The OREO Doomsday VaultClio Awards
Silver - Experience/Activation - The OREO Doomsday Vault
Silver - Guerrilla - The OREO Doomsday Vault
Silver - Ambient - The OREO Doomsday Vault
Bronze - Packaging - The OREO Doomsday Vault
Bronze - Events - The OREO Doomsday Vault
Shortlist - Integrated Campaign - The OREO Doomsday Vault
Shortlist - Multi-platform - The OREO Doomsday Vault
Shortlist - Social Video - The OREO Doomsday VaultAndy Awards
Winner - Idea - The OREO Doomsday Vault
Winner - Craft - The OREO Doomsday VaultADC
Silver Cube - Promotional Materials
Bronze Cube Innovation - Out of Home
Bronze Cube Innovation - Direct
Bronze Cube Integrated - Digital
Bronze Cube Design - Promotional
Merit Food / Beverage
Merit Branded Content - Online Video
Merit Direct - Digital - Series
Merit Innovation - Branded Content / EntertainmentShorty Awards
Winner - Campaign by Platform - Twitter - The OREO Doomsday VaultMuse Awards
Platinum - Social Media: Humor - The OREO Doomsday Vault
Platinum - Social Media - Ad Campaign - The OREO Doomsday Vault
Platinum - Video - Social Video - The OREO Doomsday Vault
Platinum - Outdoor - The OREO Doomsday Vault
Platinum - Integrated: Social Media - The OREO Doomsday Vault
Platinum - Experiential: OOH - The OREO Doomsday Vault
Platinum - Marketing & Promotional - The OREO Doomsday Vault
Gold - Branded Content: Social - The OREO Doomsday Vault
Gold - Advertising - The OREO Doomsday Vault
Gold - Typography: Packaging - The OREO Doomsday Vault
Silver - Social Media - The OREO Doomsday VaultAdAge Creativity Awards
Finalist Experiential - The OREO Doomsday VaultAdWeek’s Reader’s Choice Awards
Ad of the Year - The OREO Doomsday Vault -
Tough year, am I right? Nothing to see here.
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Cannes Lions
Bronze - Mobile - The Magic Snow GlobeClios
Bronze - Digital/Mobile - The Magic Snow GlobeADC
Silver - Interactive - Imaginary Friend Society ARThe One Show
Merit - The Magic Snow Globe
KYIV - Kiev International Advertising Festival
Best of Contest - Design & Branding - The Occupied PassportShorty Awards
Winner - Virtual Reality - The Magic Snow Globe
Winner - Auto - The Magic Snow GlobeFWA
FWA of the Day - The Magic Snow GlobeADDY’s
Gold - Online/Interactive Branded Content - The Magic Snow Globe
Gold - Film/Video/Sound Branded Content - The Magic Snow Globe
Gold - Virtual Reality - The Magic Snow Globe
Silver - Film/Video/Sound Branded Content - The Holidays Will Always Find You
Silver - Animation, & Motion Graphics - The Holidays Will Always Find YouCampaign US
Power of Purpose Awards - Imaginary Friend SocietyAdWeek Arc Awards
Imaginary Friend Society -
Cannes Lions
Gold - Health Integrated Campaign - Imaginary Friend Society
Gold - Health Film Campaign - Imaginary Friend Society
11x Shortlist - Imaginary Friend SocietyThe One Show
Gold - Branded Content - Imaginary Friend Society
Silver - Film / Long Form - Imaginary Friend Society
Silver - Digital / Web - Imaginary Friend Society
Bronze - Product Design / Integrated Digital - Imaginary Friend Society
Bronze - Craft / Animation - Imaginary Friend Society
Merit - Film / Long Form - Imaginary Friend SocietyClio Health Awards
1 Clio GRAND
3x Gold
4x Silver
1x Bronze
2x ShortlistClio Awards
2x Silver - Imaginary Friend SocietyCannes Young Lions USA
Winner - PrintAd Age Cover Contest
2nd Place - Shine a LightADC
Best of Show (GP) - Animation - Imaginary Friend Society
Gold - Animation - Imaginary Friend Society
Silver - Motion / Film Craft - Series - Imaginary Friend Society
Bronze - Web Series - Campaign - Imaginary Friend Society
Merit - Animation - Series - Imaginary Friend Society
Merit - Advertising - Campaign - Imaginary Friend SocietyWebby Awards
Winner - Film - Best Video Campaign - Imaginary Friend Society
Nominee - Websites - Charitable Organizations/Non-Profit - Imaginary Friend Society
Honoree - Film - Best Cause Related Campaign - Imaginary Friend Society
Honoree - Branded Entertainment - Public Service & Activism - Imaginary Friend SocietyThinkLA
Best Cause Marketing Campaign - Imaginary Friend SocietyADDY's
Gold - Website - Imaginary Friend Society
Gold - Online/Interactive - Imaginary Friend Society
Silver - Print Advertising - Imaginary Friend Society
Silver - Poster Campaign - Imaginary Friend Society
Silver - Out of Home - Imaginary Friend Society
Bronze - Out of Home - RPA ConcertsPublished @ Lürzers ARCHIV
Poster - Imaginary Friend Society -
Red Dot Design Awards
2x - Audi - Now is CallingInto the Void
Photography Publication -
Ciclope Award
Silver - Vodafone - Bucket List
Silver - Vodafone - Bucket ListClio Sports
Bronze - Fit Nesting DollGolden of Montreaux Awards
Shortlist - Poster Campaign - 'Fit Nesting Dolls'Cresta
Shortlist - Promotion & Incentive - 'Fit Nesting Dolls'Directory Magazine
ISSUE 6/16 - Fit Nesting Dolls' -
Cannes Young Lions
Gold Winner - 1st PlaceYoung Lions
Germany 1st Place WinnerADC Germany
ShortlistCresta Awards
Finalist -
ADC Germany
Silver - Panasonic Get CloserLIA
Bronze - Panasonic Get CloserNew York Festivals
Finalist - Panasonic Get hChloserThe One Show
Merit - Panasonic Get CloserPublished @ Lürzers ARCHIV
Panasonic Get Closer2014 10 Favorites @ Lürzers ARCHIV.
Panasonic Get Closer -
FIAP
Gold - X-Box Kama SutraWave Festival
2x ShortlistWork featured @ XH Collective
Article @ Computer Arts Brazil
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Cannes Lions
Shortlist - Direct - JWT Burning for BusinessFuture Lions
2x FinalistD&AD
1 Best of Year
1 Pencil NomineeGolden Award of Montreaux
1x FinalistThe One Show Young Ones
Silver Pencil - Advertising - Stride Face The Cow
Merit - Advertising - Stride Face the Cow
Merit - Interactive - Stride Face the Cow
Merit - Advertising - Stride Face the CowADDA Semifinalist
Motion Graphics - Stride Face the Cow
Photography - Exp. 101
Print Communications - Mercedes Benz Speed Limit Assist -
Young Guns
Silver Bullet - Stride Face the Cow -
Time Magazine
Person of The Year