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PROJECT COURAGE
Project Courage by Honda brings joy to hospitalized kids with the Honda Shogo, designed to ease anxiety. Developed in collaboration with health professionals, its features cater to young patients' specialized needs.
Motor.com
”Honda ride-on EV gives hospitalized kids something fun to drive.”
Newsweek
”Every element of Shogo was designed to accommodate different needs of young children."
Top Gear
”The Shogo is the real hero of Honda's 2021 lineup."
Honda has been an ongoing advocate and supporter of children’s health and well-being over the years. On top of the donations to the Pediatric Brain Tumor Foundation over the past three decades, they have regularly created initiatives that aim to lift the spirits of children in the hospital. Campaigns like Candy Cane Lane (link) and the Magic Snow Globe (link) have brought joy to children stuck in the hospital over the holiday period, with longtime partners Children’s Health Orange County (CHOC).
Project Courage is a powerful new initiative from Honda that brings joy to kids staying in the hospital. It’s been well documented that stress and anxiety can detract from the healing process. The Honda Shogo is a small vehicle designed to reduce anxiety. In collaboration with health professionals, Honda engineers developed the vehicle with special features that were specifically built around the specialized needs of young patients. Instead of using a wheelchair, kids can drive themselves to their treatment or procedure in a small electric Honda. Because many children in the hospital range in age, size and various stages of treatment, inclusion was a key factor in the design. It’s one small way Honda is brightening the lives of children on their road to recovery.
Building the Shogo
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Shogo Specs
Clio:
1 Silver, 1 Bronze, 2 Shortlists
ADC:
1 Bronze, 1 Shortlist
One Show:
2 Bronze, 3 Merit, 2 Shortlists
Shorty Awards:
5 Gold
Addy Awards:
4 Silver, 1 Bronze
ThinkLA:
Best Cause Marketing Campaign
Indie Awards:
Gold - Best in Show
Andy Awards:
1 Shortlist
Awards
PR Headlines
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HONDA
MAGIC SNOW GLOBE
Having to spend the holidays in the hospital is tough. Especially for kids. So we created a special experience specifically for children who were stuck in the hospital over the holidays.
Billboard
”Joe Jonas Becomes a Bridgerton in New Tanqueray Commercial”
PR Newswire
”JTanqueray and Netflix's "Bridgerton" Cordially Invite You to "Make It T-time"
The A-List
”Joe Jonas tries to become a Bridgerton, fails, but funnily."
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Custom VR Headset
Cannes Lions
Bronze
One Show
Merit
FWA
2 x Gold
Shorty
6 x Gold
Addy
1 x Silver
Communication Arts
Awards
PR Headlines